There is an explanation behind why websites in different market sectors follow similar designs and it is very simple, the layout has been proven over and over again to be highly successful.
Think about all the different kinds and styles of websites available, just go online and select a random few to look at. The difference between casino websites and conservation websites for example are vast, the conservation pages have subdued colours and lots of written text, whilst the casino sites are flash, brash and colourful - why is this?
Mainly it is down to the type of people the website wants to attract, people interested in looking after the countryside are quite conservative in nature and not generally interested in online gambling. So flashing banners and wild graphics aren't necessarily going to draw them to the site. If you're designing a website now or planning to employ web designers to do the work then it's worth having a look around the web for similar products or services to yours, just to get an idea of what they think attracts the desired clientele.
A website should be as simple as possible without being too basic or boring of course. A visitor hasn't the time or inclination to figure out how to navigate your site, they just want to get there, click, click and click and have the answers to their questions in as quick a time as possible. Any visitor needs instant gratification, if they don't get it they'll simply move on and move away.
The other reason as to why your site needs to be kept as simple as possible is that the masses are generally computer illiterate! Although they might know how to use a computer and shop online most users aren't that knowledgeable about the web and only understand the basics.
If a visitor takes the time to come and take a look at your site then the chances are they have some kind of interest in the products which means there's a possibility of making a sale. Some websites make this visit worth their while by offering a free gift, this could be in the form of an e-book or similar that doesn't have to cost a lot but is enticing and appealing to the user.
Invite them to sign up for the monthly newsletter and then you get their email address, once you have users emails you can then send them out information or newsletters telling them about current and future promotions, offers and reduced prices and so on, even if they don't buy now you'll be there registered in their subconscious and when they are ready to buy they're more than likely to remember and return to you.
The most important thing about your website if it is to be popular and successful is that it meets the needs of your target audience as this will make them come looking for more, which in turn will hopefully lead to sales. Even if you get a web agency to tailor-make a site for you you should still ensure you really have an understanding of who your target audience is as this is the only way you can aim text, graphics and other marketing attempts at them. Also, what is it they want?
For a large variety of expert and affordable web services from ecommerce web design to search engine optimisation check out UK based web design and development agencies that can create web pages that are made to order and customized to each client's requirements.
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